Georgina WhalenHow To Run A Successful Influencer Marketing Campaign On TikTokTikTok has overtaken the majority of social media networks in popularity and use within two years of its inception. It is now considered…Dec 2, 2020Dec 2, 2020
Georgina WhalenHow to Address the Diversity Issues in Influencer MarketingAs influencer marketing spend surpassed 6 billion dollars in 2019, pre-pandemic, many brands had planned to double down on their efforts.Aug 20, 2020Aug 20, 2020
Georgina WhalenThe Power of Content Strategy: Crafting the Customer JourneyThe majority of your digital marketing success comes down to timing. Getting the right message to the right people at the right moment…Feb 1, 2017Feb 1, 2017
Georgina Whalen3 Ways to Excel at Experiential MarketingAs originally found on the Content Marketing Conference blog.Jan 9, 2017Jan 9, 2017
Georgina WhalenVirtual Reality & The Future of Larger Than Life Content MarketingAs originally posted for Content Marketing Conference.Jan 3, 2017Jan 3, 2017
Georgina WhalenWhy Your Sales Team Members Must Become Content Marketers TooFor years, sales teams and content writers essentially existed in two completely different worlds.Dec 27, 2016Dec 27, 2016
Georgina WhalenHow Strategic Inbound Marketing Can Catapult Your BrandOne of the mistakes made most frequently by small businesses is that they fail to adapt to changes in the digital landscape.Oct 23, 2016Oct 23, 2016
Georgina WhalenDoes Influencer Marketing Really Work?In every business, marketing plays a central role in ensuring meaningful connections are made, brand awareness is increased, and ultimately…Oct 14, 2016Oct 14, 2016
Georgina WhalenHow to Incorporate Evergreen Content into Your Marketing StrategyContent now has a compounding effect on every business whether you’re choosing to create it or not.Oct 13, 2016Oct 13, 2016
Georgina Whalen9 Takeaways From the Top Marketing Conference in AmericaThis year I was able to attend Content Marketing World, the marketing conference for small-to-medium businesses, agencies and Marketing…Oct 10, 2016Oct 10, 2016