How To Run A Successful Influencer Marketing Campaign On TikTok
TikTok has overtaken the majority of social media networks in popularity and use within two years of its inception. It is now considered one of the most popular social networking and video sharing app ever.
TikTok is a video platform similar to YouTube, but it’s a lot more intuitive to use and doesn’t allow videos longer than 60 seconds. That’s why it’s perfect for younger audiences with shorter attention spans!
If you’re thinking of increasing your brand awareness, here are several ways to optimize your TikTok marketing efforts and make a more significant impact:
Start a TikTok Challenge
TikTok users are known to respond well to challenges. They are either created by users with a high follower rate or a brand that leverages the platform’s advertising potential.
Typically brands create a catchy jingle and encourage their followers to lip-sync to it or pair it with dance moves. Hashtag challenges promote the generation of user-made content that shows their participation. Use the Discover tab within TikTok to review the currently trending hashtags to get a feel for how each is being executed and interpreted by different users, and gain inspiration for your own.
